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Star Plus, Reebok, HDIL, Kit Kat, Sprite, Gitanjali Group, SB Nation, Doublemint, SAP AG, Red FM 93.5, Pan Vilas, Seiko, U. Polo Assn., Uber, Dish TV, CK Birla Group, Royal Stag, Sansui, Ola Cabs and Sony Music India have all formerly been their co-sponsors or partners.In 2015, Chinese mobile phone manufacturer Gionee took over as their principal sponsor and signed a three-year deal worth As of 2017, they have co-sponsorship deals with Jio, Lux Cozi, SRMB Steel, Exide, The Telegraph, Pepsi, Fever 104 FM, Colors Bangla, Greenply, Axis Bank and Kingfisher Premium along with several others.They eventually became the IPL champions for the first time in 2012, by defeating Chennai Super Kings in the final and repeated the feat in 2014, defeating Kings XI Punjab.The official theme of the team is Korbo, Lorbo, Jeetbo Re (we will act, fight and win! The brand value of the Knight Riders was estimated at million in 2017, the second highest valuation after Mumbai Indians.At the time, Khan said that "golden symbolizes spirit of life and black presents the Goddess Kali." The home venue of the Knight Riders is the iconic Eden Gardens (with the two ends of the crease called the High Court End and the Club House End).Owned by the Cricket Association of Bengal, it is the largest cricket stadium in India and had a seating capacity of over 90,000.Although the team has gained immense popularity due to its association with celebrity owners, it was surrounded with controversy and poor on-field performance through the first three years of the tournament.
Australian batsman Brad Hodge and bowlers Ajantha Mendis and Charl Langeveldt were bought outside the IPL auction in late 2008.
Former captain and icon player Sourav Ganguly was not purchased in the January auction.
This led to protest rallies, signature campaigns throughout the country and abroad along with stadium protests by various fan groups, such as No Dada No KKR, Other international names who were added include Shakib Al Hasan, Brad Haddin, Jacques Kallis, Brett Lee, Ryan ten Doeschate, Eoin Morgan and James Pattinson.
The team representing Kolkata was eventually bought by Bollywood superstar Shah Rukh Khan's company Red Chillies Entertainment in partnership with actress Juhi Chawla and her husband Jay Mehta for a price of .09 million, equal to approximately ₹2.98 billion at that time.
Sourav Ganguly, the former captain of the Indian national team, a native of West Bengal (nicknamed as Bengal Tiger, Dada or Prince of Kolkata) was named the Icon Player for the team.